Around the world, there are hundreds of short films created every day. They could be considered easy and cheap to make depending on the quality you're wanting to achieve. For this reason I believe that the short film 'industry' could be considered one that takes advantage of the 'Long Tail Theory' by Chris Anderson in 2006.
The Long Tail theory states that while you have the big 'hits', which in this case would be the obvious well-known short films like the 'Tea Chronicles' or 'Project:Library', the demand and consumption of the lesser known short films, like 'Virus' by Simon Hynd, and 'The Anti-Social Network' by Shae Lee Shackleford, can equal the demand and consumption of the 'hits' due to the large number of lesser known short films and 'niche' market in which they fit.
Tea Chronicles
Virus
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