Getting the right consistency

Today we're working on finalising an advert for our practice piece, whilst keeping things consistent with our CD cover and insert.

Ways which we can do this are:

• Using the same colours for pictures, backgrounds, font etc
• Using the same font across documents, which we have done.
• Using the same image across all the different media pieces, which again, we have done.

By doing this we can create a consistent brand across different mediums, from CDs to newspaper adverts, and this allows consumers to recognise brands, songs, or media products, which leads to increased sales, and more people listening to your music due to a consistent brand.

You can see on our advert a consistent font, colour and picture throughout all the documents for our practice piece.